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— How We Charge

Honest Pricing.

No surprise fees. No padded invoices. No long contracts. We structure pricing around three productized packages — pick the one that fits your business, and we’ll send you a custom quote based on your specific situation.

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— Our Pricing Approach

NO MYSTERY.
NO PADDING.

Most agencies hide pricing because their model depends on you not comparing it to results. We don’t. Here are the four principles we use to price every engagement.

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PRINCIPLE 01 — PRODUCTIZED, NOT CUSTOM

Three clear packages with written scopes. You know what you're getting before you sign. No mystery line items in the invoice three months later.

PRINCIPLE 02 — TIED TO WHAT WE DELIVER

Each package has a defined scope of work — campaigns built, pages created, reports delivered. You pay for the work, not for our "expertise" in the abstract.

PRINCIPLE 03 — NO LONG LOCK-INS

A minimum term to give the work time to produce results. After that, month-to-month. If we're not delivering, you're free to leave with 30 days notice.

PRINCIPLE 04 — AD SPEND IS SEPARATE

Our management fee is one thing. Your Google Ads or Meta ad budget is another. You control your ad spend and pay the platforms directly — we never mark it up.

Pick The Level That Fits.

Three packages designed to match where your business is right now. Each one has clear deliverables and a defined scope. We’ll send you specific pricing once we’ve talked about your goals.
PACKAGE 01

Starter

For home improvement companies that need more calls fast – before committing to a bigger marketing investment.

  • Google Ads campaigns built and managed
  • One landing page built to convert
  • Call tracking so you know what works
  • Monthly reports and a strategy call
  • Direct text access to your strategist
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MOST POPULAR
PACKAGE 02

Growth

For established home improvement companies ready to build steady, year-round lead flow that compounds.
  • Everything in Starter
  • Local SEO so you rank in Google
  • Google Business Profile optimization
  • Multiple landing pages plus retargeting
  • Strategy calls every two weeks
  • Quarterly business review
Talk About Starter
PACKAGE 03

Market Leader

For home improvement companies expanding into new markets or aiming to dominate their region.
  • Everything in Growth
  • Facebook, Instagram, and YouTube ads
  • Online review management
  • Multi-location strategy
  • Dedicated account manager
  • Weekly check-in calls
Talk About Starter

AD SPEND IS SEPARATE

Our monthly fees cover the work we do — building campaigns, optimizing them, creating landing pages, tracking results, and reporting. The actual money you spend on Google Ads, Meta ads, or YouTube ads is separate and goes directly to those platforms. We never mark up your ad spend. You control your budget. We make sure every dollar works hard.

What's Included.

A clear breakdown of what each package includes. If something’s not listed, ask — we can usually add it to any package as a custom scope.
FEATURE
Starter
Growth
Market Leader
Google Ads Management
✓
✓
✓
Conversion Landing Page
1 page
Multiple
Unlimited
Call Tracking
✓
✓
✓
Local SEO
—
✓
✓
Google Business Profile
—
✓
✓
Retargeting Campaigns
—
✓
✓
Meta & YouTube Ads
—
—
✓
Review Management
—
—
✓
Multi-Location Strategy
—
—
✓
Strategy Call Frequency
Monthly
Bi-weekly
Weekly
Account Manager
Shared
Shared
Dedicated
Minimum Commitment
90 days
6 months
12 months

QUESTIONS
WE GET A LOT.

The questions home improvement company owners ask us most — answered straight.

Why don't you list specific prices?
Because pricing depends on your specific situation — your market, your competition, your goals, your current setup. A solo electrician in a small town pays less than a multi-location door company in the GTA. Putting one price on the website would either undercharge larger clients or scare off smaller ones. Get on a call with us, tell us about your business, and we’ll send a quote within 24 hours.

Most home services clients start with $1,500-$3,000/month in Google Ads spend on top of our management fee. That’s enough to generate meaningful data and steady leads. Bigger markets or competitive niches (HVAC, roofing) often need more. We’ll recommend a budget based on your competition and how aggressively you want to grow.

Starter is 90 days. Growth is 6 months. Market Leader is 12 months. After the minimum, all packages go month-to-month. The minimums exist because marketing takes time to produce results — especially SEO. Anything shorter and we couldn’t honestly deliver what we promise.

Google Ads can produce calls within the first week — once campaigns are launched and optimized, leads come in steadily. SEO takes 3-6 months to start moving rankings and 6-12 months to peak. Local SEO + GBP often shows results in 2-3 months. The Growth package is designed so PPC produces immediate leads while SEO builds underneath — by month 4-6 you have both engines running.

Yes. Most clients start with Starter or Growth and upgrade once they’ve seen results. Upgrading is simple — we add the new scope and adjust the agreement. Downgrading is also possible at the end of your minimum term, though we’d want to understand why before recommending it.

Yes for websites — our web design service is offered as a one-time fixed-price project (no monthly fee, you own it outright). For marketing, we don’t offer one-time campaigns because they don’t work. Marketing needs ongoing optimization to produce results. Anyone who promises a “one-shot campaign” is selling you false hope.

You’ll know — we report on the metrics that matter (leads, calls, jobs) every month. If something’s not working, we adjust. If we can’t get it working after a real effort, we’ll tell you straight. After your minimum term, you can leave with 30 days notice. We earn your business every month, not by locking you in.